We are well familiar with the benefits of SMS advertising in many fields. The trends of SMS marketing and advertising are evolving with each passing year, which has made many people opt for SMS promotion techniques. Every industry today are opting for SMS marketing to achieve its objective and reach the target audience. Similarly, non-profit and charitable organizations are also incorporating SMS advertising activities to achieve their perspective goals.
SMS advertising is one of the effective and inexpensive means of reaching several audiences. That is why they are also gaining popularity within non-profit organizations.
The paragraphs below will discuss the importance of SMS advertising for charitable organizations in increasing their donations and volunteers.
How non-profit organizations benefit from SMS advertising
Like any other organization, charities also require tools to promote their cause and spread their words to those unaware of their intentions. SMS advertising becomes one of the inexpensive ways for charities to achieve the above goals.
Scroll down to learn some of the benefits that charities can get from the SMS advertising methods.
1). Asking for volunteers
Being a non-profit or charitable organization, you will always need volunteers who are keen and motivated to work for a cause and better society. In this regard, SMS advertising plays a key role in charitable organizations. Non-profit send messages asking for volunteers who want to be a part of the cause they are working on.
Usually, non-profit organizations opt for outsourcing SMS advertising services as it becomes difficult for them to run an SMS campaign to gather volunteer or voluntary help. For your charity, you can hire SMS advertising UAE located companies to get yourself, maximum volunteers.
2). Registering the volunteers
SMS advertising, apart from asking for voluntary help, also helps in registering the interested people in registration. You can send them a message by asking them to send their details for the registration. It is an effective means of registering the volunteers instead of asking them to visit you in the office for registrations.
3). Sharing the information regarding voluntary contribution
Sometimes some parents want their children to participate in voluntary activities while they are on their vacations. In this regard, they send messages to the charitable organizations asking for the details. The charities can send the details and full information about the volunteers to the person requesting it. The details may include the age limit for becoming a part of the team, the period of the whole voluntary cause, etc.
Certain donors donate monthly for a cause. The non-profit organizations or charities can send reminders and follow-ups to the donors to remind them about their upcoming donation dates. Even the donors can also get updates on their previous donations from the charities.
5). Ask for promoting your cause
Charity organizations usually send SMS alerts asking the general public to spread their words to the rest of the world. For this purpose, they may ask the people to forward their message in their circle or by telling them a keyword to promote.
6). Promote awareness to the general public
Non-profit organizations work for the people of their own country and offer help to the developing countries who are struggling to provide a better life to their people. Charity organizations send SMS alerts to the people giving them information about any unpleasant situation, i.e., floods, disasters, earthquake damages, etc. they urge people to donate to help the people affected by certain disasters. They provide awareness about the damages done by natural disasters and their help to help affected people.
7). Give the donors information on fund usage
Donors always want to know that their money and donations are in safe hands. Charity organizations take the help of SMS advertising to let their donors know about the usage of their contributions. The charity organizations send links that contain information about the use of the donations for a cause.
8). Motivate to donate
SMS is a great way of motivating people to donate more. Non-profit organizations send their success stories and improvements that they have bought in people’s lives. It urges people to donate when they get to know that there are people who need their donations, and there are organizations who need your contribution for a better cause.
9). Sending “thank you notes” to your donors
The charities must thank their donors for their contribution and help. It motivates the donors to keep contributing when they get an appreciation for their efforts. Let them know how important they are for the people in need and how they change people’s lives through their contribution. Be gentle with the words and use words that show how grateful you are for their help; hiring SMS advertising companies will help you write a professional text message make a good choice of words that will positively impact your donors’ minds.
Does your charitable organization need an SMS advertising campaign?
Without any doubt, it is a big yes. It has become crucial for non-profit organizations to use strategies to increase their donations in the form of money or time. SMS advertising is becoming more popular and is digging its roots deeper with every passing minute.