In every market, there are many established and new cosmetics brands. A new entrepreneur has to face a lot of competition in order to survive and then move forward in the tough market conditions. Your small cosmetics brand requires a smart business promotion strategy to not only tackle the race but also to eventually become a leader in your profession cosmetics. There are no alternatives to get to the top.
In the United States, the cosmetics and cosmetics market reached $60 billion in 2016. The largest market share in the entire US business was mainly in the four segments of make-up, perfume, skincare and lotions, and hair care. All of these and other market segments are expected to grow steadily, so your small cosmetics brand has many growth opportunities.
Here are 10 effective marketing tips to promote your cosmetics brand
1. Start Selling To Medium-Sized Retail Stores
Don’t be tempted to include big retailers when you think about selling your cosmetics products. Your small business may not be ready for big retailers. Some of the larger retailers like to buy from the companies that sell their products only to the big stores, so choose small to medium-sized retailers as your first customers.
Interested retailers ask for product samples. This can be costly for small cosmetics businesses, but if the medium-sized stores allow to sell your product line, it will instantly boost your business.
2. Contact Your Distributor
Your business volume will quickly increase if you manage to attract a wholesaler to your beauty products. Many retailers prefer to buy their inventory from wholesalers rather than directly from companies or individual manufacturers. If you can successfully sell your products to retailers, your volume of products sold will be much higher than sales in a store.
3. Generating Online Sales
Another effective way to promote your cosmetics brand is to put it on the Internet. Almost all potential customers of your products search and shop online. Firstly, you have an e-commerce website that contains all the relevant information, such as a description of your cosmetics products and their high-quality images, prices, social channel buttons, fine navigation functions, and, above all, the address of your company and other contact details.
Your e-commerce site design to sell products online must be unique, attractive, and useful in concept. Hiring a professional designer who understands your target customers to make a website that attracts the attention of viewers.
4. Exploring Social Networks
Social channels such as YouTube, Twitter, and Facebook are like new marketplaces where you can sell your beauty products. These virtual markets are ideal for reaching a growing number of potential consumers. All you need to do is regularly publish interesting content and visuals to create a dominant presence for your business across all channels.
Make sure your small business has its own page for your cosmetics products on all major social channels. However, your social media page must be attractive in terms of the combined use of text and images.
Your small cosmetics company can afford to have a professionally created social media page with crowdsourcing sites.
5. Have A Unique Logo
All global brands have one thing in common: unique logos. Google, Samsung, Coca-Cola, Pepsi, Nike, Starbucks, and many other brands with a global reputation are recognizable by their catchy logos, which underscores the importance of logos for business development.
When you start your cosmetics company, think of a uniquely designed logo. A Business logo design that stands out from the people of your competitors is a visual treat for your audience. Your logo speaks volumes about your brand identity, values, brand messages, and your professional approach to running your business.
Remember that your logo will be everywhere in your ads and marketing plans, so create an unforgettable cosmetic company logo that deserves to represent your company in a highly competitive market.
6. Contact Independent Sales Representatives
Some small business owners try to sell their products on their own but fail because they are not marketing experts and therefore have no direct sales experience. There are individual sales representatives who can do the work for you. Contact the people who make a living selling a company’s products.
Many of these sales representatives have contacts in various retail stores and can help you place your products in large stores. Most sales representatives work on a contract basis, while others work on a commission basis. Contact these sales representatives and talk to them when you start your cosmetics business.
7. Participation in Fairs
It may be that there are regular beauty or cosmetic business events in your city. Such fairs offer an immense opportunity to promote your small business to potential customers such as wholesalers, retailers, and people. The cost of booths at these fairs may be expensive, but in the end, you benefit. Your company’s innovative products come into the spotlight when retailers from all over the country see your products.
Before participating in the fair, prepare your company’s business card. Your business card design must be nothing less than excellent and professional. It contains your contact details, which must have an unforgettable presentation, so create a card that forces the recipient to make a business enquiry about your products.
8. Ask Experts To Review Your Products
Another way to promote your cosmetics brand is to ask industry experts to review your new products. Many experts or gurus have their own YouTube channels, which have many thousands of subscribers and viewers. Ask them to include your new cosmetics products in their product reviews list. If they agree, your product would reach a large number of followers they have.
9. Distributing Flyers
Flyers are a sheet of paper with many information such as some price incentives, product images, and your company’s contact information. The cost of creating a flyer design is very low among all marketing materials.
Once you have the flyers in your hands, simply stand in a place in a market and distribute them to passers-by. This is an effective way to promote your small business to your potential customers.
10. Tempting Offers
People are naturally attracted to offers that are tempting to them. If, for example, your cosmetics company offers a large part of your products, they will remember to buy these items right before the end of the offer. So, you can entice them with huge discounts on your most important cosmetics products to motivate them to buy.
Think about offering you some deals, such as buying a free one or a gift for buying an item, and so on. Marketers often use these tactics, and you should aggressively promote cosmetic products with these tricks.
Ultimately, we can say that you should contact small retail stores and individual sales representatives to sell your unique cosmetics products. You need marketing materials such as business cards, website, logo, flyers, etc., to make a good impression on potential customers.